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商品編號: ED0027 出版日期: 2024/08/23 作者姓名: Cano Giner, Josep Lluis 商品類別: Other 商品規格: 11p 再版日期: 地域: Europe;Spain 產業: Distribution and logistics industry 個案年度: -
商品敘述:
In June 2021, the founding partners of Method Advanced Logistics (henceforth Method) met with Maria Bonveh , their IT director, to discuss some issues they were having with their customers; a series information system problems risked causing an operational collapse. Method was using a SaaS solution that, while specifically designed for the goods transportation sector, wasn''t meeting its customers'' needs. They had to decide whether to change their SaaS, create an in-house application, or develop a hybrid solution by pairing their current SaaS with a customer web portal. A decision was needed urgently; Maria urged the partners not to delay. They were aware that this was a strategic decision that would shape the coming years. If they made the wrong decision, it could affect their ability to grow and compete. This had to be a strategy for the future, not a temporary fix for the current issues. ESADE''s case collection
涵蓋領域:
IT management;IT service management;Digital transformation;Customer service;IT governance;Competitive strategy
相關資料:
, (ED0028), p, by Josep Lluis Cano Giner
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